WordPress (i,e. WordPress.org), the world’s most popular blogging platform, has been downloaded over 60 million times. When it was first released a decade ago as an open-source blogging tool, few web developers expected it to dominate the CMS (Content Management System) market. So what is it about WordPress that has so many bloggers flocking to it?

Ease of use

The single most important factor that explains the success of WordPress is its simplicity. For those who don’t have the time or the technical wherewithal to manage a complex platform, WordPress is a true lifesaver. It’s extremely easy to manage your blog and everything about the interface is intuitive for novices, which means bloggers can spend their time doing what matters. Updating can be done instantly, and you won’t get bogged down on the designing process.

Search engine optimization

Awareness is growing among bloggers that sites using WordPress rank very well on Google and other search engines. There are several reasons why this is true, and they mostly relate to how easy it is for search engines to read content on WordPress sites. For example, WordPress lets you categorize your content and customize the URLs of your blog posts, as well as making it simple to create meta tags that further improve your SEO.

Countless plugins

Besides for the user-friendly WordPress interface, bloggers are attracted to the thousands of free plugins that allow them to further optimize their sites with increased functions. WordPress allows you to stay ahead of the curve, since there are constantly new plugins being released that exploit the latest trends in the blogging world.

Login from anywhere

If you’re someone who is frequently on the go, you’ll appreciate the fact that WordPress is browser-based. Your account will be accessible from anywhere, and you’ll never need to download software or do anything else before publishing content to your blog.
Cheaper: For many bloggers and publishers, WordPress is preferred since it allows them to save money by removing the need to hire third parties (designers, web developers, SEO professional etc.) to manage their sites. With WordPress, you can place yourself in the driver’s seat safely, without paying a professional to run your blog.

Unlimited potential

Adding supplemental content or web pages will never be an issue down the line, since with WordPress you can continue expanding your site stress-free. If you want to avoid the feeling of being boxed in to your current site, then WordPress will be a refreshing alternative for your blog.
Security: WordPress has a stellar reputation as a reliable blogging platform and CMS. You can rest assured that your content is safe when hosted on the WordPress platform, which is another convincing reason for millions of bloggers.