Author: Melissa Klein

4 reasons your ads convert better with BannerFlow

After learning what can kill your conversion, as well as ways to make it improve, it’s now time to look at how BannerFlow can help improve your conversion rates. This is one of the most vital parts of any display ad campaign, so it should be a priority of any marketer to learn how to do it more effectively and efficiently. Within the BannerFlow tool, there are a number of features which are designed specifically for this purpose, and now it’s time to go through them. Read more at...

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Adobe Publish closing the gap between print and digital

Adobe today announced that they will bring Adobe Publish to market in Summer 2015. Adobe Publish is a platform that builds upon the foundation of Adobe Digital Publishing Suite (DPS) to bring the next generation of mobile app publishing. It will allow Publishers to make mobile apps for phones and tablets without requiring development and to produce and distribute great content in simple, cost-effective and modern ways. The Adobe Digital Publishing Solution builds on the foundation of Adobe Digital Publishing Suite and delivers a revolutionized mobile app experience that will allow magazine media content publishers to create mobile apps...

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BannerFlow HTML5 ad builder platform

BannerFlow recently launched its new HTML5 display ad builder platform. With the new product, BannerFlow is really changing the standards in the media creation game, providing new design tools to publishers, agencies and advertisers. As avid Chromebook and Chromebox users, the team at Nifty Magazine has really been looking forward to an alternative to Adobe Photoshop for designing banners and after trying BannerFlow, we believe this is it! Cloud based banner design for your Chromebook With no install at all, we were up and running with our trial in minutes. BannerFlow allows businesses, advertisers, agencies and designers to create...

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What to research before selling advertising

Cashing in on selling advertising is something on the mind of every magazine publisher, but many doom their advertising potential by acting prematurely. It’s essential that you take the necessary steps before reaching out to advertisers in order to ensure that you can maximize the advertising potential from your traffic. Research your web traffic Before you pitch your site to advertisers, it’s vital that you first have a comprehensive understanding of who’s reading your content. Make sure that you understand which of your content is most popular, and what keywords visitors are typing into search engines to find your...

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