Deadlines Were Killing Me: How I Found My Remedy
Being the editor-in-chief of a monthly publication feels a lot like conducting an orchestra—balancing the chaos, making sure every piece works in harmony, and somehow keeping everyone on the same page. Every month is a whirlwind of overlapping deadlines: finalizing one issue, prepping the next, and juggling the demands of advertisers, designers, and readers.
Here’s what a typical month in publishing looks like:
| Day | Publishers Deadline |
| Day 1 | Final Booking Deadline and Print Deadline: The clock starts ticking. This is the last day for advertisers to confirm their space. |
| Day 5 | Advertorial/Native Content Submission: Advertisers’ special content is due. These pieces need to look seamless, but they always come with requests like, “Can we use a longer title?” |
| Day 10 | First Material Deadline: Designs and layouts begin to solidify. This is the moment to finalize changes before we get too close to production. Cue the flurry of “last-minute” emails. |
| Day 12 | Second & Final Material Deadline: This is it—the last, non-negotiable deadline. Materials must be in, or they won’t make it to print. |
| Day 15 | Digital Ad Submission: While print is being prepped, digital campaigns are being assembled. These ads may seem simpler, but ensuring they hit the right audience adds its own layer of complexity. |
| Day 20 | Targeting Finalization: Digital targeting wraps up. This is where we confirm audiences, making sure the campaign isn’t targeting the wrong group. |
| Day 25 | Layout Review & Proofing: The last leg of the marathon. Everything from ad placement to text alignment gets a final check. By now, my inbox is overflowing with proofs. |
| Day 28 | Print & Digital Launch: The finish line! Files are sent to the printer, digital editions go live, and I take a moment to celebrate—before the cycle begins again. |
Conclusion: Enter RunMags.com
Managing this chaotic cycle every single month isn’t easy. But with RunMags (https: //RunMags.com), I have the tools to keep everything running smoothly. From automating workflows to keeping communication seamless between teams, RunMags is the behind-the-scenes hero that keeps me sane.
It allows me to focus on what I do best—creating a publication that our readers love—while it takes care of the repetitive tasks. With RunMags in my corner, I’m ready to tackle the next month’s deadlines head-on.
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